Summer camp ends, course loads are decided, bed-in-a-bag shopping peaks, teachers brush off the lesson plan and everyone knows it’s back to school time.  We entrepreneurs also are coming out of the summer and Social Media is the hot topic.  I have been to a few events this summer talking about the importance of social media, who should tweeet, what you share on Facebook, and have learned about serial sharing through the Thunder Show.

Sure you need seed capital, infrastructure, business and marketing plans….but apparently the major focus right now is the Brand.  Individuals and companies alike are turning to social media outlets to drive visibility of their brands.  This means you can too.  You could need to hire a professional social/viral media expert to show you how, or you can just try it yourself and build up to a nice crescendo to a point where you are comfortable promoting yourself.

So who is using social media outlet Twitter?  According to Forrester Research, it’s the adults that are driving the growth of Twitter as teens seem to be flocking more to Facebook.

“More intriguing is a look at what older adults are doing online. According to Forrester, use of social media among those 35 to 54 jumped 60 percent in the last year. Half of online adults in the United States interact on social networks and more than three-fourths used social media in the last month.”  http://bits.blogs.nytimes.com/2009/08/26/why-adults-have-fueled-twitters-growth/

So what to do with the rest of the day’s afternoon? Take a cue from tennis stars Andy Roddick and Serena Williams who also now share in a 140 characther way.  http://bits.blogs.nytimes.com/2009/08/17/tennis-in-twitterland/

You can follow me on Twitter @startupofficer.  I am not sure how I am doing (low follower count) but I am happy to be sharing.  Let me help you startup a meetup group, an idea, a Porsche, or you social media & marketing campaign.  Summer’s almost over to get back in gear!